Our Heart and Soul is Our Team
PJ Cannon Jr.
The Heart and Soul of Integrity Talent Management Group
At Integrity Talent Management Group (ITMG), we pride ourselves on being one of the top talent management and branding & marketing companies in the world. This reputation is largely due to the extensive knowledge, experience, and passion of our founder and staff.
One of the shining examples of our commitment to excellence is PJ Cannon Jr., also known as #theRASTApreneur.
PJ is a seasoned Digital Branding & Marketing Manager with over 18 years of experience in the music and entertainment industry. His journey began in 2006 when he studied Radio and TV Broadcasting at the Illinois Media School, a path that ignited his passion for audio and video production. This passion quickly led to an internship with Clear Channel Radio Chicago (now iHeart Media), where he worked for three years as a Marketing & Promotions Assistant across seven radio stations, laying the foundation for his future success.
Today, PJ leverages his extensive marketing knowledge to elevate ITMG clients to new heights. His strategic approach to social media promotion has not only increased brand awareness and fan engagement but also significantly boosted annual revenue for a diverse range of clients. Under his guidance, ITMG clients have accumulated over 200 million views on YouTube, gained hundreds of thousands of followers across social media platforms, secured recording contracts with major labels like Capitol and Atlantic, and landed Netflix movie appearances. His efforts have also led to hundreds of paid performance opportunities and generated over $1 million in revenue.
PJ's journey has been one of continuous growth and learning. From his early days as a songwriter and recording artist to his years spent gaining valuable insights in Chicago barbershops, every step of his career has prepared him for his role at ITMG. His time at Clear Channel Radio, followed by a successful entrepreneurial journey as a digital marketer after being laid off in 2009, only strengthened his resolve. His breakthrough came in 2014 when Chicago recording artist DLOW approached him for management—a request that led to the viral success of the #DoItLikeMeChallenge, which secured 13 straight weeks on the Billboard charts and a 15-city Live Nation tour.
PJ's deep understanding of digital marketing and his innate ability to connect with audiences have established him as one of the top digital music marketing minds in the industry. His role as the contracted Marketing Director for Hidden Beach Recordings, where he has worked with acclaimed artists like Jill Scott, Kindred The Family Soul, and Bebe Winans, further exemplifies his expertise and impact.
PJ’s accomplishments include orchestrating a viral marketing campaign featured in The Wall Street Journal, which garnered over 130 million views on YouTube and 200 million streams. This achievement is a testament to his ability to create and execute highly impactful marketing initiatives that resonate with audiences on a global scale.
At ITMG, PJ embodies the heart and soul of our company. His dedication to spreading positivity and love through his work, coupled with his vast experience and innovative approach, makes him an invaluable asset to our team. His leadership and vision continue to drive ITMG’s success, solidifying our reputation as a leader in talent management and digital marketing.
Meet the man behind the magic—PJ Cannon Jr., #theRASTApreneur,
and discover why Integrity Talent Management Group is the go-to choice for top-tier talent management and branding & marketing in the entertainment industry.
At Integrity Talent Management Group (ITMG), we pride ourselves on being one of the top talent management and branding & marketing companies in the world. This reputation is largely due to the extensive knowledge, experience, and passion of our founder and staff.
One of the shining examples of our commitment to excellence is PJ Cannon Jr., also known as #theRASTApreneur.
PJ is a seasoned Digital Branding & Marketing Manager with over 18 years of experience in the music and entertainment industry. His journey began in 2006 when he studied Radio and TV Broadcasting at the Illinois Media School, a path that ignited his passion for audio and video production. This passion quickly led to an internship with Clear Channel Radio Chicago (now iHeart Media), where he worked for three years as a Marketing & Promotions Assistant across seven radio stations, laying the foundation for his future success.
Today, PJ leverages his extensive marketing knowledge to elevate ITMG clients to new heights. His strategic approach to social media promotion has not only increased brand awareness and fan engagement but also significantly boosted annual revenue for a diverse range of clients. Under his guidance, ITMG clients have accumulated over 200 million views on YouTube, gained hundreds of thousands of followers across social media platforms, secured recording contracts with major labels like Capitol and Atlantic, and landed Netflix movie appearances. His efforts have also led to hundreds of paid performance opportunities and generated over $1 million in revenue.
PJ's journey has been one of continuous growth and learning. From his early days as a songwriter and recording artist to his years spent gaining valuable insights in Chicago barbershops, every step of his career has prepared him for his role at ITMG. His time at Clear Channel Radio, followed by a successful entrepreneurial journey as a digital marketer after being laid off in 2009, only strengthened his resolve. His breakthrough came in 2014 when Chicago recording artist DLOW approached him for management—a request that led to the viral success of the #DoItLikeMeChallenge, which secured 13 straight weeks on the Billboard charts and a 15-city Live Nation tour.
PJ's deep understanding of digital marketing and his innate ability to connect with audiences have established him as one of the top digital music marketing minds in the industry. His role as the contracted Marketing Director for Hidden Beach Recordings, where he has worked with acclaimed artists like Jill Scott, Kindred The Family Soul, and Bebe Winans, further exemplifies his expertise and impact.
PJ’s accomplishments include orchestrating a viral marketing campaign featured in The Wall Street Journal, which garnered over 130 million views on YouTube and 200 million streams. This achievement is a testament to his ability to create and execute highly impactful marketing initiatives that resonate with audiences on a global scale.
At ITMG, PJ embodies the heart and soul of our company. His dedication to spreading positivity and love through his work, coupled with his vast experience and innovative approach, makes him an invaluable asset to our team. His leadership and vision continue to drive ITMG’s success, solidifying our reputation as a leader in talent management and digital marketing.
Meet the man behind the magic—PJ Cannon Jr., #theRASTApreneur,
and discover why Integrity Talent Management Group is the go-to choice for top-tier talent management and branding & marketing in the entertainment industry.
Learn more about PJ's Branding & Marketing experience at www.theRASTApreneur.com
Listen to Reggae 24/7 on his edutainment network at www.RastafariJAMS.com
Listen to Reggae 24/7 on his edutainment network at www.RastafariJAMS.com
